![]() ![]() If inflation and supply-chain shortages continue to drive up the price of grocery products, consumers may be less inclined to pay for certain digital grocery services that add delivery charges and other fees. Between 20, US sales are expected to nearly double with more than $121 billion coming into the market.Īlthough convenience amid surges of omicron, and remote work as a result, remains a key driver in digital grocery adoption, certain economic conditions may still hinder its share of the market. Whether through click and collect or delivery, digital grocery-orders made via any online channel, from desktop and mobile to apps and voice assistants-is on track for sales to see double-digit growth in the years to come. And major players such as Uber Eats and Gopuff are expanding their service grounds for grocery delivery. Ultrafast grocery startups, promising drop-offs in as short as 15 minutes, are pushing past substantial losses in an already competitive marketplace and exploring new revenue streams. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.ĭigital grocery buyers accounted for more than half of the US population in 2021, and retailers have rushed to respond: Amazon Fresh will open dozens of new brick-and-mortar stores across the country over the next few years. ![]() ![]() ![]() Inflation will be the primary cause of digital grocery sales growth in the near term, but long-term growth will be sustained by consumer shopping habits that continue to shift toward buying essential household goods online.In July, the year-over-year price change for online grocery reached 13.4%, a record high for the year. Since May 2022, online grocery prices have risen faster than those of any other ecommerce category, per Adobe’s Digital Price Index. ![]()
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